Writing has often been described as my “superpower,” and there’s no doubt it’s one of my greatest strengths. But when you need a great copywriter, content developer or Creative Director, you need someone who is good at a lot more than being able to put words together.
In addition to being a great writer, I’ve also proven myself as a
- Resourceful researcher
- Creative strategist
- Proficient problem solver
- Style chameleon
I’ve written copy for many types of projects, platforms, and industries. You’ll find some examples below.
I try to be very careful about what I share publicly to avoid concerns for former employers or clients. If you’re looking for something specific, let me know and I’ll find samples that demonstrate the style or subjects you’re looking for.
Articles and blog posts
Writing blog posts, articles, and opinion pieces is an assignment I always look forward to. I enjoy the process of researching the subject, sketching an outline and first draft, and refining the results to fit the requirements and the audience. Here are a few examples.
Video scripts
Writing and producing videos comes naturally to me. Is it because I worked in radio and television early in my career, or does my community theater experience give me a flair for the dramatic?
I’m not sure, but I’d enjoy helping you create memorable videos!
Web page copy
I’ve written internal and external website copy for large international corporations, local small businesses, and volunteer organizations, in a wide variety of styles. I’m including just a few samples here.
Short-form copy – Broadcast & social media
Early in my career, I wrote radio and television commercials, and later on-hold messaging. I estimate that I’ve written more than 10,000 scripts, which I’m pretty sure qualifies me as an expert broadcast copywriter.
The skill required to condense content into :30 seconds or less easily transfers to the brevity required for effective social media posts, as you can see in these samples.
Developing relationships with clients, prospects, or fans through email requires not only good writing, but also effective strategy, insightful metrics, and continuous improvement. And while I enjoy the initial writing, making it even better through constructive feedback is even more fulfilling.
Other copywriting
Here are a few other examples I thought you might find of interest.